IBM Social Business Leadership Video
Read IBM’s POV on Social Business here https://ibm.com/social-business/us/en/#theriseofsocial

People don’t do business with companies. People do business with people. IBM calls it Social Business. Social Businesses outperform the competition by 57%. IDC named IBM #1 in enterprise social software for 3rd consecutive year. 8 of the top 10 retailers and banks use IBM social business software. More than 1/3 of the Fortune 100 companies use IBM social business software. For more information, go to ibm.com/socialbusiness